Desperate Postal Service tries to find its cool factor

The U.S. Postal Service, desperate and almost broke, is looking to the wallets of younger Americans for some relief.

The federal government’s mail transport and delivery agency this week said it will roll out a line of apparel and accessories it plans to sell in department and specialty stores.

The "Rain Heat & Snow" brand of clothing, named after the Postal Service’s motto trumpeting its carriers’ determination to overcome whatever Mother Nature can throw at them, would put USPS in the "cutting edge of functional fashion," it said.

"The idea is to blend in with the younger audiences as well as the more educated consumer," said Roy Betts, a spokesman for the Postal Service.

The fashion line is not the cash-strapped Postal Service’s first attempt to woo younger shoppers. In 2011, the agency waived a rule that required people of note featured on stamps to be dead at least five years.

via Desperate Postal Service tries to find its cool factor | Reuters.